80beans

Complete title: “It’s Not How Good You Are, It’s How Good You Want to Be: The World’s Best Selling Book”.

Boris gave me this book at his goodbye party, thrown because of his departure as chairman of IPAN. He made me promise to send him an e-mail about how I liked (or disliked) the book. I guess a blogpost will work just as well.

Author Paul Arden wrote a nice little book (I read it in just over an hour) about setting goals, making mistakes and exceeding yourself, whilst being creative in business. It all basically boils down to knowing the right people and taking chances (what else is new?). He uses the advertising industry to project his ideas on, but they apply to business in general. The design of the book is great, especially the typography done by Roger Kennedy of Saatchi & Saatchi.

Reading the book wasn’t a life changing experience for me, but it was amusing and gave me some new insights (but hey, don’t all books?). For $7.95 it’s worth the money.

You can get this book at Amazon.